12 Benefits of Vehicle Wrap Advertising for Your Business
Over the past decade or so, the way businesses advertise has undergone a complete change.
With an increasing number of people opting to stream shows and avoid printed media, the traditional methods of getting a product name out to potential customers has become increasingly inefficient. Even things like popup ads and side ads aren’t as effective as the traditional methods of advertising because consumers can hide or pay to avoid them.
While a large number of companies now gain attention through sites like Facebook, Instagram, Twitter, and other social media, it relies on consumers being interested in visiting them. That leaves the question of how to get your company’s name, services and products out to potential consumers.
This is one of reasons that vehicle wraps have been gaining in popularity.
There are numerous benefits to adding either your product name or company name to vehicles. If you have been considering a new method of advertising, this is definitely one to consider.
Owner & President
The Basics of Vehicle Wrap Advertising
Vehicle wraps are a relatively straightforward method of advertising. You can add images, lettering, and other information to a laminate, and then apply it to the vehicle.
It is a tricky process because it not only needs to look good when it is done, it has to be done in a way that the wrap will continue to look good despite changes in the weather and temperature.
If your business requires at least a few service vehicles, wrapping can help with brand recognition while helping customers know when your representatives have arrived.
Wraps can be applied to cars, large trucks, vans, or even boats.
1. Nearly Unlimited Exposure around Town
One of the reasons that many business owners are moving to wrapping their company vehicles is that every time a car is driven, their company is getting additional exposure.
Anywhere that a person drives, the people on the road, in buildings, and on sidewalks could potentially notice. From there, they may pull out their phones to find out more about your business.
This kind of exposure is becoming important since it is difficult to get a company or product name out to the public through traditional means.
However, wrapped vehicles accomplish this in a very unobtrusive way.
2. Hard to Miss
Vehicles that have writing or images on them always attract attention.
With most vehicles being fairly plain, the human eye is attracted to anything that is different. This is one reason it is so important to have a professionally wrapped vehicle.
The first time someone sees one of your wrapped vehicles could be the first impression your business makes. As it will be generating a lot of attention, you will want to make sure that your vehicle’s look professional and aesthetically pleasing.
It is important to focus on ensuring the letters are easy to read because people will see them for less time than in many more normal forms of advertising.
Typically, other drivers are going to be the ones who see the vehicle, so you want the writing to be easy to read. You don’t want it to be too distracting either.
It is a fine balance to strike because you want passersby to notice without being put off by the appearance.
3. Consumer Friendly-Advertising
Another reason that so many people are happy to pay to avoid advertisement is because too often advertising is aggressive. At the end of a long day, no one wants to sit through loud commercials or deal with pop-ups while they are trying to relax.
A wrapped vehicle is about as unobtrusive a method of advertising as a person will find. It invites people to learn more when they have time and if they are interested in what you have to sell. It is more of a suggestion than a forced encounter.
A wrapped vehicle can be a way of getting the name of your business out into your community, then act as a reminder to check it out without making people feel inconvenienced or annoyed.
4. Efficient Advertising with Your Existing Assets
If you already have service vehicles, using them for advertising not only reaches a large audience, it provides additional purpose for your vehicle.
Wrapping your vehicle is an incredibly cost-effective way of getting additional exposure while going to places where you would already go.
Two birds with one stone is something that is difficult to turn down, especially when it comes to marketing.
5. Easy to Change
When you have wrapped vehicles, you don’t need to buy a new vehicle or fleet. You can simply have the wrapper removed and a new one applied when you want to change the advertising.
This provides a fresh look for your vehicles while keeping your advertising looking current. It also makes it easier to try out different wrappers to see which one seems to attract the most attention and response from consumers.
6. Active Advertising
Too many of the remaining types of effective advertising are entirely passive. Having a fantastic web presence is not going to do you much good if you cannot reach a large number of people.
Websites and social media posts rely on people knowing that a company or product exists before it can draw attention. Your wrapped vehicles can be the impetus to get potential customers to go to those sites.
The fact that it is so unobtrusive is what will increase the likelihood that people will take an interest, but it is still very much an active method of advertising and getting your name out there.
7. More Cost-Effective Advertising
Many companies have been trying to reach a wider audience through mailers and fliers. The problem with these forms of advertising is that the potential customer may not be receptive to receiving junk mail, so these are barely noticed before ending up in the trash.
Commercials and online advertising can be just as problematic because people will either try to skip them or will mute their devices while they are playing.
They still need to be refreshed, reposted, and revised periodically, but the ROI on them does not tend to be high since people are more annoyed at being forced to deal with listening to the advertisements for a product they don’t need.
By comparison, the consumer-friendly wrapped vehicle is viewed as more positive.
People may not be interested in seeing it the first or second time; however, the next time they see the vehicle, they may be considering a service or product, and the vehicle reminds them. This can bring people to your website without costing you any extra for the repeated exposure.
8. Staying Local
An increasing number of consumers prefer using more personal and local companies for their services and products.
While there are still plenty of large companies that are doing well, people are switching more to local businesses when it is easier and the cost is comparable.
This is certainly true with service industries.
For local businesses, wrapped vehicles provide that personal touch, letting potential clients know that you are local.
You reach the largest possible audience by having a wrapped vehicle. It also leaves a more favorable impression because they will see that you are local and are more likely to contact you.
9. Supplemental Advertising
Vehicle wrapping usually isn’t a standalone method of reaching your intended audience, rather it is a supplemental type of advertising.
You can incorporate it into your current marketing strategy, then the wrap can be coordinated to provide the same look and feel as your other strategies.
10. Additional Protection
Not all of the benefits are related to the attention you will attract – some of the benefits are about the vehicles themselves.
The lamination of the wrapping will actually work as a layer of protection for your vehicle. Scratches and nicks will be stopped by the cover.
11. They Are Entirely Yours
One of the problems with traditional advertising, especially billboards and printed media, is that the space you purchase one day can be used by a competitor as soon as your contract has expired.
If you wrap your vehicles, you are limited only by the size and number of your vehicles.
You have complete control over the look and size of the advertising. Of course, no competitor is going to take over your vehicle either.
12. Advertising Without Effort
Even if you don’t drive a vehicle for a day, or if it is parked at a customer’s facility or residence for hours, your company is still getting exposure.
It is potentially more effective than while the car is in motion too because people are more likely to see it when they can search more about your business.
If someone parks their vehicle nears yours, sees your wrapped car, and needs the same product or service, they will be able to pull out their phone and do a little research while walking to their destination. They can just even take a picture to remind themselves later to look into it.
A vehicle wrap is better than billboards because your vehicles can drive all around town and get the attention of potential customers.
There are many benefits to having a wrapped car, and not all of them are obvious.
As advertising changes, the way people determine which companies to use changes. Since it can be more difficult to gain the attention of your busy potential customers, you need a method that is more consumer friendly.
Wrapped vehicles provide this without costing you nearly as much as some of the traditional methods.
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Owner & President