11 Reasons for Wrapping a Car vs Painting

When it comes to marketing for your business, your vehicle can be a great asset. Some businesses have their fleets repainted so that they have the right logo and contact information. However, it can be very expensive and the car’s resale value will decrease with the new paint job.

Car wrapping is an alternative way to use your vehicle fleet (or a single vehicle) to market your business. The wrap is a large vinyl decal or graphic that is placed directly over the original paint. It is becoming increasingly more popular as people start to consider several aspects about the exterior of their vehicles. There are many benefits to using a wrap on your car or cars over repainting it.

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The thing to keep in mind is that wrapping a car does not hide a bad paint job. When a car is wrapped, the paint under it needs to be smooth so that the wrapper will have the necessary purchase to hold onto the car.

1. 3M Car Wrapping

The 3M car wrap describes the kind of film applied to the car. They come in a wide array of colors and finishes, giving your car a completely unique look. By using a couple of colors, you can completely change the look of the car, giving it texture and highlight certain areas.

2. Vinyl Wrap Durability

Vinyl wrap is incredibly durable. In addition to looking great, it provides a layer of protection to your car (including the paint under it). It can take the occasional rock on the road scratching the surface without showing the wear as much.

3. Vehicle Wrap Pricing vs Painting

The cost of a good paint job ranges between $3,000 and $10,000. A professional car wrap installation costs between $2,500 and $5,000. The more vehicles you plan to change the more money you save with a professional wrap.

4. Wrap Almost Any Type of Vehicle

If you thought that a new paint job would have the advantage here, you would be mistaken. Car wrap is made for almost every type of vehicle.

5. Vehicle Graphics (Vinyl Lettering)

Graphics are incredibly difficult to pain on a car, and they aren’t guaranteed to come out looking how you planned. When a car is wrapped, you know exactly how it will look once it is on the car. The lettering will look better too because there has been time to check out how to best install it around the contours of the vehicle.

6. Ease of Reverting Back to the Original Look

One of the best things about applying a wrap to your car is the fact that you can easily undo it later. If you get tired of the wrap, it is easy to remove and it won’t harm the paint underneath.

7. Increased Resale Value

Adding a new paint job almost always results in the value of a car going down because most potential buyers are unlikely to want an untraditional color. When a car is wrapped, the resale value is considerably greater than for a car that has been repainted. This is primarily because the wrapper can be removed without damaging the car. Since the wrap preserved the paint, the value of your car is higher because it still looks new.

8. Time to Install vs Painting

When you take your car in for a new paint job, it usually takes between one and two weeks. Then you have to consider the amount of time for the paint to thoroughly dry before starting to drive it regularly. Applying a wrap will take between three and five days. When you go to pick it up, you won’t need to be cautious about driving it – your car will be ready for immediate use.

9. Maintaining a Wrapped Car

One of the main problems with paint jobs is that they require a lot of maintenance to continue to look great. They need regular washing and waxing to keep the new car shine. You can half the amount of time required to keep your car looking clean with wrap. Just wash it, and your car will look great.

10. Numerous Options for a Unique Look

You can easily display your personality and preferences on the outside of your car. When it comes to businesses, you want to have as many options as possible because your car to look great and be memorable. Wraps come in single colors, with designs, can add lettering, and can have particular areas highlighted without costing as much as the same kind of customization as painting.

11. Ease of Duplication

If you need to change the outside of multiple cars, you want something that is guaranteed to look the same for all of them. This is much easier to do with a car wrap than a paint job. It is incredibly difficult to repeat a look perfectly because there are so many variables with a paint job. However, a car wrap is easy to duplicate, and you don’t have to worry about it looking different after the application either.


The way your car look needs to give the right impression about your business. It should be professional looking without being bland. Having a car wrap installed to your car or fleet will give your vehicle or vehicles a consistent, aesthetically pleasing look.

If you are interested in learning more about wrapping to determine if it is right for your business, check out our Vehicle Wraps page  or contact us. We can answer your questions and help determine if wrapping is the right solution for your needs

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Contact Melissa

Owner & President

  • 5 Shirt Minimum Order

  • This field is for validation purposes and should be left unchanged.